By Jo Beckendorff
MATTIGHOFEN, Austria (MIND)– After getting in the European e-bike market, motorcycle gigantic Pierer Wheelchair AG, the moms and dad of KTM Motorcycle, Husqvarna Motorbikes, GasGas Motorbikes and also WP Suspension, appears to scent additional sales chances. Presently, it is concentrating e-bike advertising and marketing on the German-speaking market area (Austria, Germany, and also Switzerland). This year they intend to increase throughout Europe and also growth to The United States and Canada is prepared for 2022.
Along with the action right into additional nation markets, Pierer Wheelchair is likewise relying upon a broadened sales method. Pierer E-Bikes GmbH, which markets Husqvarna E-Bicycles, GasGas and also R Raymon trademark name, will certainly not just offer via the IBD market however likewise via chosen expert motorcycle dealerships.
The Spanish brand name GasGas, commemorating its e-bike launching this year, will certainly likewise play a substantial function below. The goal is “to become a substantial gamer in the e-bike industry in the tool term.” The enthusiastic objective is to accomplish yearly sales of 500 million euros ($ 600 million) by 2025.
Pierer Wheelchair’s 100% e-bike subsidiary Pierer E-Bikes GmbH is led by German e-bike leaders Susanne and also Felix Puello (the previous handling supervisors of Accell Team’s Winora Team with its Haibike e-bike brand name). With the assistance of Pierer Wheelchair they developed both Husqvarna E-Bicycles and also R Raymon brand names from the ground up.
If the Pierer Wheelchair name does not appear acquainted, there’s a factor. Because of a lengthy conflict with KTM Fahrrad GmbH– among the European e-mountain bike leaders– previous KTM Industries AG needed to transform its name because getting in the e-bike market.
KTM Fahrrad (ALSO KNOWN AS KTM Bike) has absolutely nothing to do with the motorcycle provider KTM Industries. These are 2 various business (however because of their exact same background, both are based in Mattighofen, Austria). As a result in 2015 stock-listed KTM Industries AG altered its name to Pierer Wheelchair AG (called after company-CEO Stefan Pierer that took control of the business’s motorcycle company after KTM’s bankruptcy in 1992).
According to the initial initial sales numbers, the Austrians shut 2020 with its tenth document straight. It generated 326,471 bikes and also e-bikes and also accomplished 2020 overall sales of 1.53 billion euros ($ 1.85 billion). Nonetheless, this is just 0.7% more than the previous year. Incomes prior to passion, tax obligations, devaluation of home, plant and also devices, amortization of abstract possessions and also lease (EBITDA) was available in at 239 million euros, down 0.7% from the previous year, and also operating revenue (EBIT) was 107.2 million euros, down 18.6%. Without additional information Pierer Wheelchair claimed its great 2020 outcomes were “because of energetic corona monitoring.”
Consisted of in both quantity and also worth sales numbers over: sales of 65,064 e-bikes systems under the Husqvarna Bicycles and also R Raymon trademark name, leading to overall worth sales of 112.5 million euros for the young e-bike department. Contrasted to the previous year, this is a sales boost of 33.5%. Their previous year’s system number is sadly not stated in this initial yearly record (the last yearly economic record will certainly be released on March 30.
Far more intriguing, nonetheless, are the 2021 critical efforts interacted in the initial yearly record: after the initial GasGas-branded e-bikes were loaded under the umbrella of Pierer E-Bikes GmbH and also after embracing a brand-new circulation network (particularly by means of the motorbike expert dealerships come close to by Pierer Wheelchair), the business likewise introduced a collaboration with Indian Bajaj Car Ltd. (which holds a 48% risk in Pierer Wheelchair).
The business became part of an e-vehicle partnership “to develop different item versions– powered two-wheelers (mobility scooters, mopeds, mopeds) and also electrical bikes under the brand names of both companions. The advancement of a number of electrical two-wheeler designs will certainly be driven onward on the joint electrical drive system.” According to Pierer Wheelchair “the initial Husqvarna-branded e-motor mobility scooter will certainly be introduced in 2022.”