CELINE knew exactly what we needed for the holidays: a bizarre electric surfboard first revealed last week. Meet the CELINE e-foil, a super fancy version of an already expensive doohicky.
To understand the e-foil, you’ve gotta comprehend the hydrofoil, a surfboard offshoot that sits above the water and glides through the water with an undersea “wing.”
Zuckerberg is a fan but don’t let that put you off — the sport is actually pretty cool.
The e-foil is the same thing but motorized, allowing the rider to skim the ocean with or without the waves that ordinarily provide motion for surfers.
Retailing for $10,000 or more, e-foils are pretty cost-prohibitive (not that it matters either way to Zuck) so you can only just imagine how much the CELINE e-foil’s gonna cost.
CELINE proudly asserts that each of its made-to-order e-foils are made in France, meaning they’re presumably manufactured by Tiki Factory or PWR Foil, though it’s not possible to identify which company created the black, CELINE-branded board.
All that’s certain is that you can only get the electric surfboards in France. As a teaser, CELINE released an Hedi Slimane-shot and directed campaign starring Nice-based pro kitesurfer James McGrath, who certainly fits the skinny, blond e-boy aesthetic Slimane’s been pushing in recent CELINE collections.
The CELINE e-foil follows in the wake (pun intended) of garage’s-worth of luxury vehicles, usually of the two-wheeled variety.
Though CELINE isn’t the first luxury label to take to water, at least its e-foil’s more useful than Chanel’s bodyboard.
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