Seattle-based outdoors company evo is pledging $10 million over 10 years to women- and BIPOC-led nonprofits that focus on breaking down barriers to the outdoors for underrepresented communities.
The hope is the gifts will inspire others to donate similarly on Giving Tuesday — and to focus on giving, as opposed to merely spending, during this holiday season.
The donations will give organizations like The Service Board, Brown Girl Surf, Bike Works, SHRED Foundation, Skate Like A Girl and Indigenous Women Outdoors the ability to plan ahead, a rare luxury in the nonprofit world.
“Instead of doing one gift on Giving Tuesday, I’ve actually already made the commitments — the organizations already have the money in the bank,” said Ashley Miller, evo’s senior manager of community impact. “And they know how much money they’re getting from us for the next several years so that they can develop their programming around that, which I think is quite different.”
Each nonprofit has a mission of helping children improve quality of life through the outdoors, particularly where access can be difficult. Miller said evo looked “specifically for organizations that are led by Black, Indigenous and people of color, because that is one of our real priorities: How are we shifting power and investing resources in communities that have seen the greatest barrier to access to the outdoors?”