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Women-Led Wednesday|Backcountry.com

image by Shannon Corsi for Wild Rye

Women-Led Wednesday (WLW) is a yearly buying campaign, begun by Cassie Abel. Cassie is the owner as well as chief executive officer of Wild Rye, an exterior garments brand name referred to as much for its strong prints as its community-building. As Cassie as well as her group prepped themselves for the vacation buying period in 2018, she saw a requirement to concentrate on fellow women-led brand names, different from the remainder of the sale craze around December. 4 years as well as over 500 brand names later on, Women-Led Wednesday has actually turned into an effective limelight on firms occupying area in usually male-dominated sectors.


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